Investec

Fearless Founders

June - September 2015

WIRED’s campaign for Investec saw a mix of online, print and social solutions that focused on new and innovative businesses

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01 CAMPAIGN

WIRED teamed up with Investec and offered an alternative and “out of the ordinary” approach – through print, online and social solutions – to gain the attention of the key decision makers within the entrepreneur and start-ups communities.

The overarching solution aimed to identify these characters in a profile-led approach, celebrate their fortitude by succeeding in innovating business and championing them as #FearlessFounders.

The campaign ran from June – September 2015 across several issues of WIRED, alongside other case studies in other publications.

02 OBJECTIVE

To help reach out to entrepreneurs and founders of small businesses, Investec wanted WIRED to showcase how the specialist group can be seen in association with innovative, out-of-the-box brands. Similarly, highlighting Investec as a supporter of new business was paramount, as was publicising their private banking arm.

Success was to be measured through social media tracking across all platforms, as well as a strong viewing numbers on the video aspects. Additionally, in-situ examples of advertorials in WIRED and WIRED.co.uk were important internally and externally for Investec.

02 OBJECTIVE

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03 SOLUTION

As Investec’s debut in a monthly magazine, WIRED delivered three print advertorials, three native advertorials, three #FearlessFounder videos and, lastly, sponsored social posts – each providing excellent examples of a tailored media solution.

WIRED spoke to three founders and co-founders of innovative businesses. These included Intern Avenue, Bompass & Parr, and Bremont Chronometers, forming the backbone of three primarily print-based features, but also a successful and shareable native campaign and three explorative and innovative videos.

All were angled towards Investec exploring and celebrating the people and the stories behind some of the UK’s most innovative and extraordinary companies, while confirming the group’s position as an avid supporter of new and exciting business.

http://www.wired.co.uk/promotions/investec-bremont http://www.wired.co.uk/promotions/investec-bompas http://www.wired.co.uk/promotions/investec-dupsy